Saying NO is an instant time saver
Saying no is everyone’s prerogative. Here are four simple tips from author Jo Coudert that help you do it in a way that’s not harsh or unkind.
- “I’m glad you asked, but my schedule won’t permit me to accept your offer.”
- “Let me think about it.” (You seldom have to accept on the spot.)
- Use humor. “I suppose you think I say no just because I’m mean! Well, it’s true!”
- “Sorry, but that’s not something I do.” (That’s inarguable.)
Be ready. Say no when you mean it. In the long run, it’s much easier than saying yes. This is productivity tip #30 in our book Attack Your Day! Before It Attacks You.
Interruptions, A Productivity Killer
On a typical day, you can expect to get caught in the crossfire of interruptions, the unexpected will bubble up, and demands will fall out of the sky at inconvenient times. Flexicuting will be required.
Yes, we invented the word flexicuting because we can’t think of a better way to describe this skill. Events are so fluid in today’s work environment that we have to change, adapt, and shift our focus all day long.

Flexicuting involves the ability to:
- Be as willing to leave your activity list when priorities shift as you are willing to stick with it.
- Be able to turn on a dime in the middle of the day when an opportunity presents itself.
- Develop the habit of reserving some time every day to deal with the expected/unexpected.
- Be wired 24/7 without letting it be a source of distractions and frustration.
Would you like to become better at flexicuting? Here’s how! Recognize it’s a survival skill by changing your mindset and practice the forgoing flexicuting skills daily. It can be quite fun.
Flexicuting involves the skill of both multi-tasking activities and alternate-tasking activities. It also requires the wisdom to know when to use and when to avoid either of these approaches.
We’ll talk about multi-tasking first. In our society, the term multi-tasking is overused. Even worse, the skill has been elevated to the pinnacle of desirable abilities and we often find ourselves abused—and sometimes abusing—in the execution of multi-tasking because there are some guidelines to multi-tasking that most people aren’t aware of.
The best advice we can give people is to BEWARE OF MULTI-TASKING! Here’s why. When you are executing multiple activities at the same time, none of these activities has your complete focus. If you must multi-task, it should be done only when you combine simple, mindless tasks such as opening your mail and watching the news.
TIP: Never, never, never multi-task while carrying on a conversation with another person.
Multi-tasking, when abused, leads to time contamination. An example of time contamination would be taking your child out for pizza so you can have some quality one-on-one time together, and then taking a cell phone call for fifteen minutes while your child stares into space. Time contamination is also working on your laptop while supposedly watching your child’s soccer game.
Alternate-tasking is the natural result of being wired 24 hours a day, 7 days a week, and 365 days a year (24/7/365). Living under these conditions, it makes sense to alternate our work and personal life activities in a way that we can fully experience both. While multi-tasking can contaminate time, alternate-tasking does not.
Alternate-tasking is being 100% where you are. Be 100% in the pizza shop with your child and then place the call after the pizza outing. Alternate-tasking permits us to fully engage all activities without dilution or contamination of the experience.
Alternate-tasking can help you get more done in less time than multi-tasking because, when you are fully engaged, you are more efficient and productive.
TIP: Alternate-tasking requires FOCUS. Begin with tasks that you can get done in 15 minutes or less until and free yourself from interruptions by shutting your door, closing out email, and don’t take calls etc.
Stop letting people steal your time!
The most common activities that break our focus are interruptions and distractions by others. If we have a wimpy “no muscle” then we will be dominated by them. Dealing with them is easy. All you really need to know are the four response options and the three focus techniques for saying no.
The four response options to interruptions are easy to use. How do you decide which one to choose? Simply color your choices as we described in the first chapter. The four response options are:
1. Respond and do it now when it’s red, (required immediate action).
2. Reschedule for a later time when it’s green or yellow and can be postponed, (needs to be done today or tomorrow).
3. Refer it to someone else if it’s not in your domain.
4. Refuse to do it when it’s gray. This is when you use your “no muscle.”
The four techniques for refusing or saying no are:
1. The Immediate Response Method
This is when you refuse a request on the spot, immediately after it is made. There are four elements you can include in your refusal statement to soften the response. The elements express:
• A desire to be helpful
• A singular reason you can’t
• An expression of regret
• And a thank you for asking
Here’s an example of the refusal statement using those elements. “I’d love to help but right now I just have too much on my plate, I’m really sorry but thank you for asking.” This is a classy approach most people will feel good about.
Caution: When giving a singular reason for saying no such as your plate is full, don’t give details. The more specific reasons you give, the less persuasive you’ll sound. You are not obligated to give reasons.
2. The Delay Tactic
This is when you are unsure and you want to think through the request. People often say yes when they should say no because they are under the pressure of the moment. For example, use a simple statement such as, “I’d like to but I’m not sure I can. Give me some time to think about it and I’ll get back to you.” If, after thinking about it, you decide you can’t, then use a refusal statement with the elements described above.
3. The Helping Hand Approach
This technique is driven by a sincere desire to be helpful even though you must say no. For example, recommend to the person somebody else who might assist them, or you could suggest alternative solutions. You might also agree to commit some limited time to it. It’s good time management to always lend a helping hand when we can.
4. Just say NO
This takes courage. But when a person approaches you with “gray matter” just say NO. Remember, gray stands for activities that are a complete waste of time, such as office gossip. In our seminars we go through an exercise where participants stand up and yell in their loudest voice, “NO…NO, NO, NO. What part of no don’t you understand! Can’t you see that I am working here!”
Practice these techniques and your “no muscle” will get stronger and stronger.
An open door policy is different from an open clock policy
An open door policy means you are accessible by appointment. An open clock policy means you are accessible regardless of the time of day. Time managers who grant access to themselves at any old time of day for any old issue not only don’t get their own work done, but they don’t grow people. Be accessible, yes, but not too accessible.
Guard your time and teach others to think for themselves.
Avoid the ricochet effect, stay on task
The ricochet effect is the human tendency to lose focus after an interruption. Interruptions break our continuity of thought. They can result in our failure to refocus on what we were doing prior to the distraction. This can minimize our effectiveness.
Making a prioritized list at the beginning of the day is a good way to correct this tendency, but only if we keep the list visible at all times. When the list is constantly in our view, it serves as a tool to re-anchor our attention after an interruption. Sailing through the day without something to remind us to keep on task is like trying to navigate without a rudder.
Use color to deal with interruptions and distractions
Technology has changed the way we communication. Gone are the days of face-to-face meetings, one-on-one dialogue. Here comes the email, text message, social dialogue, and instant message.
Technology has created time compression, we operate faster today then ever before. We are expected to do more with less in the same amount of time. So we have to become master editor of some voicemail, some email, distractions, and all interruptions.
Want to increase your staff’s communication and productivity? Simply color your choices.
Red means STOP. Go do this activity now. Needs to be done in 0-3hrs.
Green means GO. Do as many green activities as possible. When a green interruption occurs, schedule it. The deliverable or completion time is the end of the day or within 24hrs.
Yellow means CAUTION. These are the activities on our master task list. We use yellow as a staging color, we look at yellow activities once each day and they either become green and get scheduled as an activity on our to-do list or they become gray, our last color.
Gray means NO. We use the color gray to identify time wasters. We never schedule gray, it’s a waste of time.
Color your communication; it’s a time saver. Try this and watch your stress go down and your productivity go up, way up.
Tip: Ask yourself this question when an activity occurs.
- What color is this interruption?
- What color is this email?
- What color is this call?
- What color is this activity?
- What color is this person?
It’s time to live in color.
Technology has changed the way we communication. Gone are the days of face-to-face meetings, one-on-one dialogue. Here comes the email, text message, social dialogue, and instant message.
Technology has created time compression, we operate faster today then ever before. We are expected to do more with less in the same amount of time. So we have to become master editor of some voicemail, some email, distractions, and all interruptions.
Want to increase your staff’s communication and productivity? Simply color your choices.
Red means STOP. Go do this activity now. Needs to be done in 0-3hrs.
Green means GO. Do as many green activities as possible. When a green interruption occurs, schedule it. The deliverable or completion time is the end of the day or within 24hrs.
Yellow means CAUTION. These are the activities on our master task list. We use yellow as a staging color, we look at yellow activities once each day and they either become green and get scheduled as an activity on our to-do list or they become gray, our last color.
Gray means NO. We use the color gray to identify time wasters. We never schedule gray, it’s a waste of time.
Color your communication; it’s a time saver. Try this and watch your stress go down and your productivity go up, way up.
Tip: Ask yourself this question when an activity occurs.
- What color is this interruption?
- What color is this email?
- What color is this call?
- What color is this activity?
- What color is this person?
It’s time to live in color.
Beware of Time Bandits Today
Time bandits hold us up by making us wait. Time bandits are people who hold us up by asking “got a minute?” and then take ten.
- They hold us up with frequent overlong calls and unnecessary drop in visits.
- They hold us up by showing up late for meetings.
- They hold us up in hallways when we are trying to get someplace else.
Time bandits steal our time with office gossip. One time bandit, who takes fifteen minutes of our time daily, robs us of ninety hours per year. Remember, time bandits can’t take your time unless you give it to them.

Choosing Activities
Choosing is the number one skill of activity management and it is critical to maximizing your performance and productivity.
An activity is anything that we do, it is a task that has been delegated by a boss, a customer request, eating, exercising, making a phone call, email, text message, Facebook, it’s even a thought or emotion that we feel inside.
- Activities drive productivity.
- Activities give us energy or steel energy.
- Activities can propel us forward towards our goals.
- Some activities have high payoff, low payoff and most have no payoff.
As activity managers we have to decipher the encryption code of activities as they’re presented to us as interruptions or distractions. To do this we employ the ritual of asking this question. What color is it? Doing this will help us:
- Maintain focus throughout the day
- Use logic not emotion in decision making
- Uncover the real urgencies
- And can help us reschedule unnecessary interruptions
The key is to identify the importance of the activity immediately when it’s presented. To do this we are going use the metaphor of a traffic light and color our choices. Using color is fast; it doesn’t require paper and a pen, just our brain. This gives us flexibility no matter where we are.
So we are going to use the color RED to stand for things that are vital and urgent. This means stop what you are doing and go take care of this right now.
GREEN means GO. This is where we want to spend the majority of our day, on green events that have high payoff in our work and personal life. Green activities do not require an immediate response; in other words they are not urgent.
YELLOW activities also don’t require immediate attention but have some degree of value. YELLOW means to use caution. Many yellow activities come to us wrapped in the context of artificial urgency, like when a co-worker drops in and claims they need your help right now.
GRAY activities are a complete waste of time. We use the color gray to remind us to stay away from activities that have NO value.
The payoff for being skillful at choosing and refusing is HUGE. It’s one of the most important survival skills in modern organizations. Below is a partial list of activities based on feedback from our Facebook fans and what color I would personally give them. Now these are given by way of example only, you decide how to color your choices. Add to the list. What activities are you doing today?
RED ACTIVITIES
Urgent request from a boss
Customer complaint
Internet is down
Out of milk
Filling gas tank
Paying bill due today
Prospecting call
Reschedule appointment
Expense report
Sick employee
Equipment breakdown
Accident
Sick child
GREEN ACTIVITIES
Daily planning
Gym
Running
Yoga, meditation
Grocery shopping
Time with family
Paying bills
Brushing teeth
Processing email
Laundry
Reading
Research for job
Project planning
Writing marketing plan
Creative for ad campaign
Cycling
Sales call
Writing proposal
Client meeting
Write blog post
Swimming
Calling a friend
Make dinner reservations
Buy airline ticket
House cleaning
Kids to school
Cooking
Kids to sports activity
Coffee with friends
Massage
Carpool (2x)
Piano lessons
Showering
Ironing
Homework
Shovel snow
Cleaning dishes
Taking out trash
Call mom
Feed pets
YELLOW ACTIVITIES
Forwarded Email
Upload photos
Buy birthday gift
Monday night football
GRAY ACTIVITIES
Office Gossip
To much television
Surfing the Internet to long
Forwarded email from friends
Blank spaces of time
Doing nothing
You can begin today to color your activity choices. You’ll make great choices that way and it’s easy! You’ll always know when to stop, when to go, when to say no, and when to say no. For more information on the skill of choosing refer to our time management book Attack Your Day! Before It Attacks You. Download the first two chapters.
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